Some milestones are measured not by growth or achievements, but by an opportunity, a door that enables the beginning of a story. A camera turns on, a question is asked, and for a few minutes, the story is finally being told. But behind that moment are months of taking chances, knocking on doors, reaching out to strangers, facing rejections, sending the emails, making the pitch, and believing that one of those doors might open.
For Kissa, NBC Bay Area was that door.
Watch Ishita share Kissa’s story in her NBC Bay Area interview
It was the milestone: a win, a beginning, and a rare moment where effort, timing, courage, and purpose all aligned. Founder Ishita Matharu stepped into a conversation with NBC anchor Kira Klapper not only to talk about children’s clothing, but to share the heart behind Kissa: the meaning of its name, the intention that shaped it, and the thoughtful way each collection is created for the stories children are growing into.
It brought the brand’s world into focus through care, comfort, design, and a belief Ishita shared during the interview: “Intentional clothing is an act of love.”
What Kissa Shared on NBC Bay Area
Kissa’s NBC Bay Area appearance offered viewers a closer look at the story, inspiration, and thoughtful philosophy behind the brand.
During the interview, founder Ishita Matharu reflected on the experience that sparked Kissa’s journey. As she shared, “My mom had two rules: the fabric should be high quality and the designs unique. I used to shop a lot in Europe & Asia for my daughter, that's when I realized it was a real gap in the US.”
That realization became the foundation for Kissa: a brand created to bring together premium natural fabrics, distinctive design, and the kind of comfort children naturally gravitate toward.
The conversation also highlighted the joy that sits at the heart of the brand. Watching children model Kissa’s pieces, NBC Bay Area anchor Kira Klapper couldn't help but smile, saying, “Pardon my giggles, we're looking at the cutest kids wearing your items.”
It was a fitting reflection of what Kissa strives to create: clothing that feels beautiful, comfortable, and woven into childhood's most memorable moments.
The Meaning Woven Into Kissa
During the interview, Ishita shared one of the most personal parts of the brand: the meaning behind its name.
Kissa means story or folktale. It is a name inspired by the meaningful moments that shape a child's early years. From birthday celebrations and family gatherings to favorite outfits worn time and again, these everyday experiences often become the memories families cherish most.
During the interview, Ishita also talked about how this belief has guided Kissa from the beginning. The brand was created to design clothing that feels as comfortable as it is beautiful, becoming a natural part of children's everyday adventures.
That meaning resonated with Kira, who shared, “I’m sentimental about my clothing,” and added, “I feel a beautiful connection to the meaning of Kissa's story.”
The name Kissa serves as a reminder that every childhood is a collection of stories, and every story deserves to be lived comfortably.
The Thought Behind Every Little Detail
Beyond the story behind the name, the NBC Bay Area conversation offered a glimpse into the philosophy that shapes every Kissa collection.
For founder Ishita Matharu, great children's clothing begins with balancing two perspectives at once: what parents value and what children experience. Parents often notice the quality of the fabric, thoughtful construction, and timeless design. Children, on the other hand, respond to something entirely different: the comfort, ease of movement, playful colors, and delightful details that make a piece feel theirs uniquely.
This balance guides Kissa's collections for babies, boys, and girls. Natural fabrics, refined silhouettes, and carefully considered details come together to create clothing that feels beautiful without compromising comfort.
A Runway Moment Full of Joy
The NBC Bay Area feature also spotlighted Kissa's first children's fashion show in Willow Glen, where the brand's designs came to life through the children and families gathered around the runway.
More than a showcase of clothing, the event reflected what Kissa hopes to create through every collection, pieces that feel special enough for memorable occasions yet comfortable enough for the spontaneity of childhood. From confident walks down the runway to joyful smiles and playful moments, the show captured the spirit that inspires the brand.
One especially heartwarming moment came toward the close of the interview when Kira Klapper turned to Ishita's daughter and remarked, "Looks like your daughter is made for the runway."
It was a fitting end to a conversation centered on children, storytelling, and the moments that make growing up so memorable.
A New Chapter, Shared With More Families
The NBC Bay Area interview marked a meaningful milestone in Kissa's journey an opportunity to share the story behind the brand with a wider audience and introduce more families to the values that inspire every collection.
Through Ishita Matharu's conversation, viewers gained a deeper understanding of what Kissa stands for: thoughtful design, natural fabrics, and a belief that childhood deserves to be celebrated with care and intention.
As more families discover Kissa, this feature will remain a special chapter in the brand's story. More importantly, it reflects a hope that continues to guide every collection: creating pieces children will one day look back on and remember not just for how they looked, but for how loved they felt while wearing them.
FAQs
Where can I buy Kissa kids' wear?
You can shop Kissa’s baby, boys’, and girls’ collections through the official Kissa Kidswear website.
What happened during Kissa’s NBC Bay Area interview?
Founder Ishita Matharu shared the meaning behind Kissa, the intention behind creating the brand, and the thoughtful approach that shapes its collections.
What should parents look for when choosing children’s clothing?
Parents can look for breathable fabrics, comfortable fits, gentle textures, thoughtful stitching, and styles that allow children to move easily through everyday moments and special occasions.
